The Unibail-Rodamco-Westfield platform CONNECT is a white-labelled Mallcomm platform that is available in some of Europe’s premier shopping destinations.
Used to improve relationships with retailers and all stakeholders, it is the way the teams combine marketing, operations and security into one easy to use platform.
Today, Connect has become an essential management tool across the entire porfolio. It operates in 50 centres across 11 different countries, including Netherlands, France, Poland, Slovakia, Spain, Germany, Czech Republic, Austria, Denmark, Sweden and the UK. More than 65,300 users have joined the Connect community and the platform connects centre teams with more than 8,300 retailers, and more than 90% of all tenants are actively using the app as their main form of communication with centre management teams.
“Connect also supports retailers’ businesses through features such as staff-to-staff discounts and job vacancies in the captive retail communities —over 50,000 retail staff across the portfolio. Connect is more than just an app, it has made a major contribution to both understanding how our centres are running and engaging in conversations with retailers.”