We are proud to announce Toolbox Group have won a prestigious Appster Award for their shopping centre engagement app, Mallcomm! We won the prestigious Best Enterprise App category which was the top award in the B2B sector at the awards ceremony, which was held at the London ExCel on Wednesday 18th November.
Toolbox Group’s industry leading and now award winning app, Mallcomm, is being used across Europe to improve communication and engagement with tenants. It’s been fundamental in streamlining operational processes, for maintenance incidents and approving access to the centre, as well as critical messaging and on-going communication, as part of a shopping centre’s emergency procedures.
Group Managing Director, Michelle Buxton, said; “We are truly delighted to be awarded the Best Enterprise App award. We were up against some of the leading app developers and business solutions in the World and to be recognised by such a high profile judging panel is great.
“The benefits of engaging directly with retail staff are obvious, creating a community within the centre has been proven to increase both profitability and retailer engagement. With recent terror events putting the world on high alert, shopping centres are looking at the best option to communicate directly with staff about security processes during and after a crisis, should the worst happen.”
The panel of judges, which included senior representatives from Coca-Cola, Channel 4, BT and BBC Digital, were most impressed at how the app can improve communication. It not only manages to engage workers, that are not direct employees of the shopping centre, but also bring together many different aspects of the shopping centre into one, easy to use, application.
Ian McLelland, Centre Director at East Kilbride shopping centre, chose to install Mallcomm earlier this year and said; “What we love about Mallcomm is that by removing the process aspects of retailer communication, it enables us to have a more positive relationship with our tenants. We can be more proactive as we know what information the tenants have, literally, in their hands. It allows us to send them information that’s relevant to them and for our store staff to read it at a convenient time”.
If you’re wondering how to communicate better with your tenants, whether they’re in the centre or not, then why not give us a call.