NEW WEST END COMPANY, LONDON

New West End Company is a leading business voice for London’s West End, representing the people and organisations behind the world’s largest retail destination. It delivers management and marketing services to 25 streets within London’s retail heartland including Bond Street, Oxford Street and Regent Street.

With over 600 businesses and 100,000 workers in the area, the New West End Company wanted to launch an app to boost connection with services including clean teams, welcome ambassadors, security services and shop floor employees.

A “white-labelled” version of the Mallcomm platform provided all the benefits of Mallcomm in their own style.

WHITE LABEL APP BUILT ON THE MALLCOMM PLATFORM

This is the first time that a tool of this kind has been deployed to connect the streets of a major retail destination anywhere in the world.

The app uses GPS technology to show users where key service providers are and then communicates with them on a real-time basis. The app also gives up-to-the-minute information about job vacancies and internal loyalty programmes.

“It allows all retailers across the area to connect, share ideas and work together – and that can only work to make our offering to shoppers stronger, more comprehensive and tailor-made to their needs.”

Jayne Saunders, Store Manager at Marks and Spencer Marble Arch

WHITE LABEL APP BUILT ON THE MALLCOMM PLATFORM

The app uses GPS technology to show users where key service providers are and then communicates with them on a realtime basis. The app also gives up-to-theminute information about job vacancies and internal loyalty programmes.

“Our bespoke app is designed to solve many of the operational challenges businesses across the West End face. The ability to communicate together as an area can only help build a stronger offering for the millions of visitors who come every year.

The sharing of news and events second-by-second will help the area remain at the very forefront of global shopping experiences.”

Steven Medway, New West End Company’s Managing Director of the trading environment

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