La Maquinista is the premier out of town retail experience in Barcelona. Home to approx 220 retail and leisure stores, it is one of the most visited retail destinations in Europe by tourists.
La Maquinista used Mallcomm as an integral part of their project to improve the engagement of tenants and streamline processes.
With a small management team, La Maquinista wanted to improve operational functions as well as improve the efficiency of its retailers by giving them direct reports. In order to do this, they wanted to identify every person using the app.
HOW LA MAQUNISTA MANAGED THEIR USERS
In order to provide a full service to their tenants, La Maquinista needed to understand who all staff were that had access to the app.
Through a store manager approved registration process, users in Maquinista were given relevant information to their own store access level.
Each store was allocated a super user by the management team who had approval rights and the ability to empower others in the store to fulfil the same role.
Single user registration ensured that the centre team are aware of who, specifically is accessing the information at any time.
HOW LA MAQUNISTA STREAMLINED THEIR PROCESSES
The small Maquinista management team used their Mallcomm to develop various ticketing systems to improve operational communication between store managers and centre management such as:
- Access to the centre
- Technical incidents
- Job vacancies
- VIP customer loyalty card offers
- Staff offers